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Marketing the integrated team - A toolkit for teamwork and brand-building (BG 1/2005)

Features

The guide aims to provide five tools for teams to help in setting up, focussing on customer value and aligning member's goals, tracking customer needs as they change, branding the team and ensuring that the team delivers on its promises. 

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Full description

This guide takes the ideas of the integrated team beyond current thinking.

It aims to provide five tools for teams to help in setting up, focussing on customer value and aligning member's goals, tracking customer needs as they change, branding the team and ensuring that the team delivers on its promises

Discusses how an integrated team can successfully develop and market its services, so as to become a profitable commercial activity beyond the life of the project on which it is currently working.

Publication details

AuthorsMeyer Holley A., King A., et al.
PublisherBSRIA
ISBNOld 0860226239 New 9780860226239
No. of pages47
Number of books in set1
Date publishedMarch 2005

FAQs

If you have any specific questions about this publication please contact our Publications Manager David Bleicher on +44 (0)1344 465529 or david.bleicher@bsria.co.uk

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